All trademarks, etc. are
property of the Coca Cola
Company of Atlanta,
Georgia
We were commissioned to build a
new Barqy, the Barq's Root Beer
Dog. Originally made in Canada,
he was featured in a series of large
posters (think Bus ads and
supermarket point-of-sale
displays).
When it came time to make more
in the series, production moved to
the United States, and they wanted
a new Barqy.
You can see from the picture that
Barqy's insides are made of corks
which enabled him to be posed by
pushing skewers through his fur
into the corks from the side away
from the camera. (Ouch!!!)
His body, tail and legs were
connected with copper wire,
allowing him to be posed in any
dog-like position.
For several years, every carton of
Barq's featured our Barqy, proudly
biting the E in Bite. Good Barqy.
Alas, in 2012 or so, Barqy's image
was removed from all packaging
and posters.
and he is now only a fond memory.
Boo, Hiss!
Artist's concept drawing of
poster
Final Poster
To see more on the construction of
Barqy, click here
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Page Last updated April 3, 2020
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